June 1, 2026
Google Analytics 4: how to understand where your customers come from
Google Analytics 4 tells you which pages get visited, how long people stay, and where they come from. With that data, you make decisions based on real facts.
Why measure your site's traffic?
Without metrics, you're flying blind. Google Analytics 4 (GA4) records every visit to your website and gives you valuable information about your users' behavior.
Key metrics you should check every week
- Active users: how many people visited your site.
- Acquisition channels: how they arrived (organic search, social media, direct, email).
- Most visited pages: which content generates the most interest.
- Bounce rate: percentage of users who leave without interacting. High rate = something's wrong.
- Conversions: how many completed the goal (contact form, WhatsApp, purchase).
How to install GA4 on your site
At andresescobar.net we set up GA4 on all new projects and can also install it on your current site.